Strategy and priorities
We analyse your market, customers, competitors and resources to decide where to focus your efforts.
B2B marketing consultancy
B2B marketing strategy and execution for growth
We help fintechs, SaaS companies and online businesses define their positioning, generate business opportunities and align marketing and sales. Your marketing team with senior expertise, tailored to your stage of growth.
A common challenge
Plenty of activity, but little connection to sales
A website, social posts, occasional campaigns or blog articles can consume time and budget without generating a consistent flow of opportunities. Often, the issue is a lack of shared strategy, clear priorities and measurement.
Impulse ROI works as an extension of your company to connect your value proposition, acquisition and conversion. Each channel has a clear role in the sales process.
What we do
A marketing system built around your business
Multichannel acquisition
We coordinate websites, SEO, GEO, content and advertising to attract demand with real intent.
Conversion and follow-up
We improve messaging, pages and forms to turn more visits into sales conversations.
Business measurement
We track opportunities, acquisition cost, conversion and return to make informed decisions.
How we start
Diagnosis, a prioritised plan and execution
- Diagnosis: we review your starting point, objectives and bottlenecks.
- Plan: we define actions, owners, timelines and indicators.
- Execution: we deliver the priorities with direct communication and clear deliverables.
- Optimisation: we learn from the data and redirect effort towards what works.
Frequently asked questions
What to know before getting started
What does a marketing consultancy bring to a B2B company?
It sets priorities, coordinates channels and delivers the work needed to generate demand and turn it into opportunities. At Impulse ROI, we connect strategy, websites, SEO, content, advertising and analytics with commercial goals.
Can I start with just one service?
Yes. We can start with a review, a website, SEO or campaigns. Our recommendation depends on the bottleneck: visibility, conversion, demand generation or measurement.
Can you act as an outsourced marketing department?
Yes. We can act as your external marketing team, working with leadership and sales, or strengthen a specific capability within your existing team.
Next step
Let’s identify your next marketing opportunity.
Tell us about your situation and we will share an initial view of your priorities, with no obligation.
Request a marketing review