A strategy that sets the direction
We prioritise the actions with the greatest potential so you know where to invest, what to expect and what comes next.
Request a marketing review B2B marketing consultancy
Marketing strategy and execution to drive growth for your B2B business.
We help fintechs, SaaS companies and online businesses define their positioning, generate business opportunities and align marketing and sales. Your marketing team with senior expertise, tailored to your stage of growth.
- A plan tailored to your business
- Straightforward execution
- Measurable results
Marketing with a business perspective
From disconnected activities to a customer acquisition system that works for your business.
Every channel working together
Your website, SEO, GEO, content and online advertising work together to attract demand and turn it into business opportunities.
Decisions grounded in business results
We measure acquisition, conversion and return to identify what works and continually improve your investment.
Marketing consultancy and execution
A clear strategy and the capabilities to deliver it.
First, we define what your business needs. Then we agree what we will deliver, what we will coordinate with your team and how we will measure progress.
Marketing strategy and consultancy
We build a realistic, prioritised digital marketing plan aligned with your sales, customer acquisition and growth goals.
Learn moreWeb design and conversion
We create and optimise websites that turn visits into enquiries, opportunities and sales.
Learn moreSEO for growing businesses
We improve your technical SEO and content so people already looking for your products or services can find you.
Learn moreGEO and AI search visibility
We prepare your brand and content for visibility in ChatGPT, Gemini, Perplexity and other AI answer engines.
Learn moreGoogle Ads and paid social
We design online advertising campaigns to attract potential customers and make every euro work harder.
Learn moreAnalytics and automation
We turn data into clear decisions through measurement, dashboards and time-saving automation.
Learn moreOur approach
From strategy to results, with clarity at every step.
Practical, transparent marketing support: you know what we do, why we do it and how it contributes to your business.
- 01
Diagnose
We analyse your business, market, customers, competitors and channels to identify opportunities and areas for improvement.
- 02
Plan
We turn the diagnosis into a prioritised strategy with actions, objectives, a timeline and business metrics.
- 03
Execute
We deliver websites, content, SEO, GEO and advertising campaigns with agility and direct communication.
- 04
Optimise
We measure, learn and focus your budget on the channels and activities that deliver the strongest return.
Results-focused marketing
We measure opportunities, conversion and return.
Business opportunities
More conversations with customers who are a good fit.
Conversion
Turn more opportunities into customers.
Return
Understand what it costs to acquire each customer.
We measure marketing by its contribution to your business: opportunities, customers and profitability.
Impulse ROI
Senior expertise. AI-powered marketing.
We combine strategic judgement and AI tools to research markets, develop content and optimise campaigns with greater agility. Every recommendation is reviewed by a person and tailored to your business goals.
Impulse ROI gives growing businesses access to experienced marketing leadership and the digital capabilities they need to compete, with direct communication, a lean approach and a plan that fits their needs.
Senior expertise, global networkA flexible plan for your businessFocused on growth and profitability
Resources for your business
Make better marketing decisions.
5 practical uses of AI in B2B marketing with human oversight
Explore five practical uses of AI in B2B marketing, from account research and messaging to sales materials and campaign analysis, with human oversight.
Read article →7 signs your B2B company needs a fractional head of marketing
Busy marketing but unclear priorities? Explore seven signs your B2B business could benefit from a fractional head of marketing and learn when the model fits.
Read article →How much does outsourcing your marketing cost, and what should it include?
Learn to calculate the cost of outsourcing marketing, compare proposals and separate fees, advertising spend and tools.
Read article →SEO or Google Ads: what should your business prioritise?
Compare SEO and Google Ads by budget, urgency and sales cycle. Decide what to prioritise and how to measure enquiries that bring business.
Read article →Your business may not need more leads: it needs to understand why they do not convert
Before increasing your marketing budget, review lead quality, your offer and sales follow-up. A practical framework for better decisions.
Read article →The advantage of AI in marketing starts before the first prompt
A practical approach to AI in marketing: choose the problem, provide context and keep a person accountable for the result.
Read article →Why marketing matters for early stage fintech growth
How marketing helps B2B fintech startups define their market, build trust and generate business opportunities through a focused 90-day plan.
Read article →Frequently asked questions
Before we start, you might be wondering…
Do you work with businesses worldwide?
Yes. Based in Spain, we provide marketing strategy and execution for businesses worldwide. We work remotely with direct communication, regular meetings and a shared plan, wherever your team is based.
Does your consultancy include execution?
Yes, when included in the agreed scope. We can focus on diagnosis and planning, deliver the work ourselves or coordinate your team and suppliers. We define deliverables and responsibilities before we start.
Do I need to buy every service?
No. We can deliver a specific project, such as a new website, SEO or Google Ads, or provide ongoing marketing leadership and execution across the areas you need.
When will we start seeing results?
It depends on your starting point, market and channels. Google Ads can provide early signals, while SEO and GEO take longer. We agree expectations and metrics from the outset.
What is GEO and why does it matter?
GEO (Generative Engine Optimization) focuses on your presence in AI-powered search and assistants. The aim is to provide clear, useful and verifiable information so your brand can be found and cited when people explore solutions like yours.
How will I know whether the investment is working?
We agree business indicators before starting: leads, acquisition cost, conversion, sales or return. We review them with you to decide what to continue, improve or stop.
Marketing review for your business
Let’s talk about growing your business.
Tell us about your situation and goals. We will identify the main marketing opportunities and the best place to start.
No obligationWe usually reply within 1–2 working days