AI in B2B marketing
5 practical uses of AI in B2B marketing with human oversight
Explore five practical uses of AI in B2B marketing, from account research and messaging to sales materials and campaign analysis, with human oversight.
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Marketing leadership
7 signs your B2B company needs a fractional head of marketing
Busy marketing but unclear priorities? Explore seven signs your B2B business could benefit from a fractional head of marketing and learn when the model fits.
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Fintech growth
Why marketing matters for early stage fintech growth
How marketing helps B2B fintech startups define their market, build trust and generate business opportunities through a focused 90-day plan.
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Opinion · Strategy
The advantage of AI in marketing starts before the first prompt
A practical approach to AI in marketing: choose the problem, provide context and keep a person accountable for the result.
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Opinion · Strategy
Your business may not need more leads: it needs to understand why they do not convert
Before increasing your marketing budget, review lead quality, your offer and sales follow-up. A practical framework for better decisions.
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Practical guide
How much does outsourcing your marketing cost, and what should it include?
Learn to calculate the cost of outsourcing marketing, compare proposals and separate fees, advertising spend and tools.
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Practical guide
SEO or Google Ads: what should your business prioritise?
Compare SEO and Google Ads by budget, urgency and sales cycle. Decide what to prioritise and how to measure enquiries that bring business.
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