01
A clear direction
Audience, positioning and a plan your team can actually deliver.
B2B · SAAS · FINTECH
Your fractional Head of Marketing. From strategy to action.
Senior leadership and execution to focus your marketing, coordinate your team and connect each initiative with your commercial goals.
Request a discovery callFlexible leadership, without a full-time executive hire.
EXPERIENCE BEHIND THE LEADERSHIP
A senior team with 10+ years of experience
Marketing experience at companies such as Paysend, Volume, Strands, Seidor and Siemens.THE NEXT STEP
More activity isn’t the goal. The right priorities are.
If marketing depends on the founder, suppliers work in isolation or activity is hard to connect with opportunities, that’s where we start.
02
Leadership that gets involved
Senior judgement, coordinated specialists and hands-on execution.
03
A shared view of progress
Relevant KPIs, regular reviews and alignment between marketing and sales.
90-DAY GROWTH SPRINT
Your first 90 days, with purpose.
A working approach we tailor to your business. Focused initiatives, clear ownership and regular learning.
- 01DAYS 01—30
Find the focus
Review positioning, your funnel and current activity. Agree priorities, ownership and a measurement baseline.
- 02DAYS 31—60
Put the plan to work
Launch the agreed initiatives, sharpen messaging and connect campaigns with your sales process.
- 03DAYS 61—90
Learn and improve
Review performance, identify what needs to change and define the next cycle with your team.
After the sprint, we can continue with a fractional marketing leadership engagement.
RESULTS · CASE STUDY
From zero to €30,000+ in marketing-generated MRR
A real case from a B2B payments fintech: a demand generation engine built from scratch.
real opportunities per month
starting from zero
of opportunities closed
from opportunity to customer
in marketing-generated MRR
monthly recurring revenue
months
to reach that pace
€67M → €85M
in monthly TPV, with marketing's contribution
within 5 months
Starting point
A B2B payments fintech with no in-house demand generation, and a brand and website that did not reflect its value proposition.
What we did
A full rebrand and new website in 6 weeks, plus an inbound marketing system aligned with sales, from content and channels to opportunity qualification.
Result
In 3–4 months, from zero to 12 real opportunities per month. More than 30% closed, and marketing generated over €30,000 in MRR. Within 5 months, the contribution to monthly total payment volume (TPV) grew from €67M to €85M.
LET’S START WITH YOUR CONTEXT
What does your marketing need next?
Tell us where you are and what you want to achieve. In an initial conversation, we’ll discuss your priorities and whether we can help.
- Discuss your challenge and current team.
- Identify gaps in focus or capacity.
- Decide whether a next step makes sense.
Request your discovery call
Before we talk
Who is this for?
B2B SaaS, fintech and technology businesses that need senior marketing leadership, whether they already have a team or work with external partners.
Does this include execution?
Yes. We define priorities and coordinate execution with your team and, where needed, senior collaborators. Specific channels and deliverables are agreed in the proposal.
How much does it cost?
The scope and fee depend on your objectives, team and support required. After the initial conversation, we can prepare a proposal. Advertising spend is separate.
What happens after I submit the form?
We review your context and contact you by email to arrange a discovery call. The form does not book a meeting automatically or commit you to a service.